Always keep the readers´ backgrounds in mind. Who is your audience? How much can you reasonably expect them to know about the subject before picking up your thesis? Usually they are pretty knowledgeable about the general problem, but they haven´t been intimately involved with the details over the last couple of years like you have.
Spell difficult new concepts out clearly. It sometimes helps to mentally picture a real person you know who has the appropriate background, and to imagine that you are explaining your ideas directly to that person.

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